Manalapan, NJ, Oct. 14, 2022 (GLOBE NEWSWIRE) —
Headquartered in Homedel, NJ, 360 Data Group is an industry-leading provider of digital and direct new business and consumer-driven marketing data. They announced that significant investments in technical hardware and software have provided greater data volumes and quality as well as greater delivery flexibility. “We have been delivering unparalleled data quality to our customers through unique data hygiene, standardization technologies and industry-leading data enhancement capabilities,” said Ken Palma, president of 360 Data Group. “Today, with our extreme data processing and intelligent software platform, we can now deliver more data faster, in any format and on demand. For the first time, customers can schedule the delivery of our unique trigger marketing data when they need it, while Not a production schedule based on industry norms.”
Founded in 2015, 360 Data Group prides itself on providing the best quality trigger marketing data to well-known brands across the country. The data is compiled and consolidated from more than 20 different and unique sources covering virtually all new movers, movers and start-ups in the U.S., allowing clients to focus on digital and direct marketing campaigns to achieve their Business acquisition and retention goals. To learn more about 360 Data Group, visit https://360datagroup.com/about/
360 Data Group compiles, aggregates and validates data identifying new business and recent and pending enablers using multiple proven high-quality data sources. “Nearly half of the records we receive from reputable data companies are invalid,” Palma said. The team uses extreme data hygiene and artificial intelligence tools to eliminate “false positive” records and provide unique, selectable and reproducible records. Delivered data that improves the return on investment of marketing campaigns and analytics.
The three main data products created by 360 Data Group include:
1. New Business Data (New Business360) – These new businesses are starting to be sourced daily and delivered weekly to large national companies to support customer acquisition programs via email, direct mail or digital marketing campaigns. Clients include large retailers, national and regional telecommunications providers, large financial services companies including banking and insurance, business/office products companies, and technology products and services companies.
2. New move data (New Mover360) – These families have just moved into a new home, apartment or condo. The new Mover360 data often includes the mover’s previous address, which is valuable for identifying household characteristics to determine the best product offer. Clients include major retailers, national and regional telecom and cable providers, major financial services companies including banking and insurance, and various security and home services companies.
3. Pre-Mover360 – These are recently owned homes for sale or under contract, so the homeowner may be moving within the next 45 days. Clients include major retailers, national and regional telecom and cable providers, major financial services companies including banking and insurance, and various security and home services companies.
To learn more about the 3 main data products, visit https://360datagroup.com/products/
360 Data Group recently hired Charlotte, NC-based Charlotte SEO to help build technology investments that support website development, SEO, brand positioning and social marketing. Combined with the implementation of a new technology platform, extreme data richness to support targeted trigger marketing campaigns, and flexibility to deliver data on demand, 360 Data Group is clearly poised to support significant growth.
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For more information on 360 Data Group, please contact the company here:
360 Data Group
Ken P.
833-360-3282
ken@360datagroup.com
101 Crawford Point Road
4116 Suite
Homedale, NJ 07733
