A list of the biggest retail technology games last week——Retail Technology Innovation Hub

RTIH rounds up the outstanding retail system deals, deployments and pilots from the past 7 days. These include Amazon, Carrefour Emirates, Walmart, H&M, Morrisons, Uber Eats and Cartken.


H&M has launched the Innovation Metaverse Design Story collection in select stores and online.

According to a press release, the Physical Collection “was inspired by the immersive potential of the virtual universe, as well as the tactile beauty of the physical world. Self-expression and the exploration of sustainability are showcased in three formats, including sustainable materials, country-specific rental services and digital collections.”

“The increasingly virtual dimension of fashion creates exciting future opportunities for H&M, allowing us to create vibrant, bold and daring virtual copies of our physical collections.”

Ann-Sofie Johansson, creative consultant at H&M, said: “As well as endless creative possibilities, it allows us to come up with a more sustainable and inclusive fashion vision that can be realized by anyone, anywhere in the world.”


FedEx Express has expanded testing of electric trolleys to five locations in New York City in an effort to improve deliveries in major metropolitan areas.

BrightDrop Trace e-carts are helping FedEx couriers make deliveries in the Diamond District, Theater District, Midtown, Midtown East and Brooklyn Heights, expanding to an initial test site in the Diamond District in 2021.

The routes in the pilot cover more than seven miles of walking.


Amazon has already started delivering orders by drone in California and Texas.

This currently operates in Rockford, California, and College Station, Texas.

Once on board, customers will see Prime Air-eligible items on Amazon. They will purchase the item normally and receive an ETA via the order status tracker.

“Our goal is to safely introduce our drones into the skies. We’re starting with these communities and will gradually expand deliveries to more customers over time,” said Amazon Air spokeswoman Natalie Banke.

american girl

Mattel brand American Girl has revealed its 2023 Girl of the Year, Kavi Sharma, and as part of the launch, has partnered with Obsess to create a free virtual museum experience.

This allows fans to tour Kavi’s room, learn more about her Indian culture and love of acting, playing games, and learn more about each of the American Girl characters.

Majid Al Futtaim and Carrefour UAE

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