Digiday’s Prestigious Awards Program Recognizes Technology to Modernize Media and Marketing travel around the world
New York, November 21, 2022 /PRNewswire/ — AdTheorent Holding Company, Inc. (NASDAQ: ADTH ) (“AdTheorent” or the “Company”), a company that uses advanced machine learning technology and privacy-forwarding solutions for advertisers and marketers , the leader in programmatic digital advertising that delivers real-world value, today announced that it has been selected to receive the “Best Mobile Marketing Platform” award at the 2022 Digiday Technology Awards, which recognizes the best cross-device solution for mobile marketing. technology platform.
AdTheorent is a digital media platform that takes a transformative privacy-forwarding approach to executing high-performance programmatic digital advertising campaigns for brand and agency clients. Instead of focusing on targeting user IDs, AdTheorent’s Platform A\T uses advanced data science and machine learning to score ad impressions based on the statistical likelihood that serving an ad based on such impressions will result in the desired campaign business objective . AdTheorent builds custom machine learning models for each campaign objective—whether online behavior (such as a sale) or physical world behavior (such as a store visit)—and deploys them to the platform for automated execution and optimization. Available to advertisers in a full-service hosted capability or as a direct-access “self-service” offering, AdTheorent’s platform is massive, with a platform model that evaluates millions of impressions per second based on more than 900 data attributes, identifying gaps between conversions Data relevance and optimize targeting based on the predicted score for each impression. AdTheorent evaluates more than a million impressions per second to predict which of the billions of available digital ad impressions will result in future consumer conversion behavior.
AdTheorent predictive ads do not rely on third-party data permissions, cookies, device IDs, or unified or personalized IDs. AdTheorent’s approach to privacy in digital advertising and its ability to drive advanced business outcomes for advertisers sets the company apart in the industry.
“AdTheorent brings a fundamentally different approach to programmatic advertising that delivers superior results for advertisers in a privacy-preserving and efficient manner,” said Jim Lawson, CEO of AdTheorent. “We believe programmatic ad tech is long overdue with a more modern, data-driven approach to effectively targeting ads, and this is the value-added disruption we bring. We are honored to receive ‘Best Mobile Marketing Platform’ at the Digiday Technology Awards and thanks to the judges their approval.”
The 2022 Digiday Technology Awards recognize companies that are exploring new technologies and adapting them to meet the needs of the digital media industry. Digiday’s panel of industry-leading judges evaluated hundreds of entries to identify companies or campaigns that clearly demonstrated success based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall. Digiday’s rewards program is one of the most influential in the industry.
For more information on the AdTheorent method, click here.
About AdTheorent:
AdTheorent (NASDAQ: ADTH) empowers marketers with impactful advertising campaigns using advanced machine learning technology and privacy-preserving solutions. AdTheorent’s machine learning-driven platform A\T powers its predictive targeting, geographic intelligence, audience extension solutions and in-house creative capability Studio A\T. Leveraging only non-sensitive data and focusing on the predictive value of machine learning models, AdTheorent’s product suite and flexible transaction models enable advertisers to identify the most qualified potential consumers and deliver the best creative experience to deliver superior results, Real world business goals measured by every advertiser.
AdTheorent has been the recipient of numerous technology, product, growth and workplace awards. AdTheorent was named AdExchanger 2022 Top 50 Programmatic Power Player, and won the AI Breakthrough Award and “Most Innovative Product” (BIG Innovation Awards) for five consecutive years. Additionally, AdTheorent is the only company to have received Frost & Sullivan’s “Digital Advertising Leadership Award” six times. In September, AdTheorent was named one of Crain’s Top 100 Workplaces in New York for the ninth year in a row, a testament to AdTheorent’s continued prioritization of its team. AdTheorent ranks fifth in the Large Employers category and 17th overall in 2022.
AdTheorent is headquartered in New Yorkhas fourteen offices U.S. and Canada.For more information, please visit adtheorent.com.
Source: AdTheorent
