Create business value with better branch management

When a multinational pharmaceutical company launched a new master data management (MDM) platform for one of its products, it quickly discovered that it couldn’t generate the necessary data views and reports sales reps needed.

The company needs to fix its MDM, clearly define roles and responsibilities, and regain representative confidence.

As part of the fix, they want to improve store management, or the ability to identify parent accounts for individual hospital stores in order to have a single source of truth for the data sales reps need.

Read the case study to learn how IQVIA helped solve the problem and ultimately provide a roadmap for technical support that will continue to evolve in the customer’s ecosystem while remaining complementary to existing infrastructure.

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