DAS Technology Introduces Groundbreaking CX Automotive Mystery Shop Study at NADA 2023

Dallas–(Business Wire) – DAS Technology, a leading customer data and experience platform company, unveiled its comprehensive customer experience (CX) Auto Mystery during the opening educational session of the National Auto Dealers Association (NADA) Annual Meeting in Dallas, Texas shop research. Conducted between the third and fourth quarters of 2022, the study included the results of more than 1,850 unique surveys conducted with dealers representing all brands in the United States. These resellers are not yet customers of DAS Technology’s Leading Response Solutions. It identifies four key trends and areas for improvement related to how consumers and auto dealers interact throughout the car buying, buying and owning process.

Top 4 takeaways:

  • Dealers rely too much on generic autoresponders, and most ignore specific questions consumers ask.

  • Online reviews that dealers respond to will boost sales and service, but dealers’ performance in this area has declined.

  • Consumers want video, which can dramatically increase engagement, but only some resellers are using it effectively.

  • Google is the #1 trusted source for car shopping, but dealerships aren’t taking advantage of everything.

“DAS Technology’s second mystery shop study is one of the largest and most timely in our industry,” said Jason Barrie, Chief Operating Officer of Digital Air Strike. “The study outlines the challenges consumers and dealers face throughout the vehicle life cycle, provides statistics on how dealers respond to consumer inquiries online, and offers technological solutions to address these issues. As inventories increase and consumer buying slow, dealers can gain a competitive advantage by responding quickly to prospects with relevant customer information, using reviews to drive service and sales, creating engaging custom videos for customers, and leveraging Google. DAS Technology has a patented solutions that have been proven to help educate consumers and ensure the best possible consumer experience.”

According to research, 62% Or dealerships responded to consumer inquiries with automated replies without specific vehicle information or prices. More specifically, 45% Or the VDP response does not contain any information about the vehicle. The lack of detail allows dealers to improve the car buying experience and close rates on inbound inquiries.

Additionally, as it relates to service and sales, the study identified specific areas of improvement related to how dealerships can leverage customer testimonials to more effectively engage with consumers. The analysis found that less than 1% of dealerships included customer testimonials in their responses, while 46% of dealerships did not respond to Facebook comments. According to Digital Air Strike’s 9th Annual Automotive Customer Experience Trends Study, published in 2022, 93% of car buyers say online reviews are helpful in their dealer selection process. There is a huge opportunity to use reviews and testimonials to support ongoing consumer communication.

“DAS Technology provides powerful technology solutions that help our dealerships engage and respond to consumers faster than without their help, which is a huge competitive advantage in today’s market,” said Arizona-based Royal Motors Director of Sales Kevin Cravo said. “DAS understands how to deliver a best-in-class vehicle shopping, buying and ownership communication experience. Their technology is constantly evolving and easily integrates with our other solutions to provide consistent and relevant Give consumers the information they want.”

Learn more about DAS Technology’s complete suite of solutions and pick up a mystery shop research report at NADA booth #4059. Resellers and DAS Technology Partners can pick up party passes to the annual DAS Customer Appreciation Party on January 12th. 28, performing with Nelly and The Sugarhill Gang. Space is limited. Reply at digitalairstrike.com/nada2023. Download DAS Technology’s Mystery Shop Study at digitalairstrike.com/mystery-shop.

About Hushi Technology

DAS Technology is the largest automotive customer data and experience platform (CDXP), enabling more than 7,800 businesses and OEMs to improve consumer response and lead generation by leveraging patented AI digital technologies to generate measurable ROI conversion rate. A pioneer in digital response, social media marketing technology and online reputation management solutions, DAS Technology deploys omnichannel messaging, mobile apps, software and consumer engagement technologies to monitor, respond, improve and convert more consumers For U.S. business customers in the U.S., Canada, and 32 other countries. The DAS technology family includes Digital Air Strike, AUTOVATE, BestRide.com and LotVantage. For more information, visit www.digitalairstrike.com and www.facebook.com/digitalairstrike.

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