Dongfang Motor Group Accelerates Operations with Comcast Business’ Technology Solutions

Fast-growing auto dealership with 10 locations in DMV area leverages connectivity solutions to improve customer and employee experience

Sterling, Virginia, November 2022 /PRNewswire/ — The Comcast business unit announced today that it is partnering with Easterns Automotive Group, an award-winning family-owned used car dealership, to accelerate the company’s digital transformation and support its expansion into new markets in the United States. Washington DC, Maryland and Virginia (DMV) region and other regions. Comcast Business solutions include networking and connectivity enhancements that help improve workforce operations and provide customers with an enhanced digital-first experience.

Easterns Automotive Group has been one of DMV’s premier auto dealers for over 30 years. The family-owned business has sold more than 150,000 used vehicles and currently operates eight retail stores in addition to its 160,000-square-foot corporate headquarters. Sterling, Virginia. It prides itself on the quality, service, experience and choice it serves to thousands of customers every year.In addition to being recognized as the best place to work Washington post Winner of the Dealer of the Year award six years in a row, Easterns serves its community in many ways, whether it’s by sponsoring local sports teams or donating food, cars, and more.

Facing ambitious growth goals, Eastern’s team was looking for a reliable, secure and scalable technology solution to support its digital transformation. The company is also looking to move from paper-based processes and documents to a fully digital experience that will not only benefit employees, but also improve the customer experience. For Easterners, for example, it’s critical to adapt to customer needs in real time — whether customers want to buy a used car the traditional way or online — and it needs to be done as quickly as possible because of the difference between 7 and 15-minute User experience can cost the entire sale. With the solid technology foundation of Comcast Business, Eastern processes 30% of transactions through digital channels.

“Comcast Business is with us at every step of our digital transformation journey. Without its scalable internet and reliable bandwidth, our team would not have the resources or tools to provide our customers with an elevated, digital-first approach experience love,” said Tim Atkins, Chief Operating Officer of Dongfang Motor Group. “We needed a true enterprise partner to support our needs, and Comcast Business was the only supplier that could meet and exceed our expectations. Whether it was supporting quick turnaround moves and installations, or providing us with a solid technical foundation to At a fast pace, we are very pleased with our decision to partner with Comcast Business.”

As part of the partnership, Comcast Business provides Easterners with Ethernet Private Internet (EDI) and business-class Internet connectivity ranging from 100 MG to 1G at its eight retail and two corporate locations Washington DC, Maryland and Virginia. In addition to fast and reliable EDI connections, Comcast Business helps power corporate networks across Easterns.

“It’s no secret that we have ambitious growth goals. With plans to launch more online businesses and expand into new markets in the near future, the solid support of a partner like Comcast Business is irreplaceable,” said Joel Bassam, President of Dongfang Motor Group. “Comcast Business not only provides best-in-class solutions to support the pillars of our transformation, but also supports our broader vision of scaling and the ability to grow with us.”

“Comcast Business recognizes that reliable connectivity is the key to driving successful digital transformation while delivering an exceptional customer experience,” said Dan Carr, Vice President of Comcast Beltway. “Whether selling cars online or in person, the team at Easterns Automotive Group can trust their technology will support a positive customer experience. We are proud to support Eastern and look forward to working with the team as they continue to expand their digital journey .”

About Comcast Business

Comcast Business offers a complete suite of connectivity, communications, networking, cybersecurity, wireless and managed solutions to help organizations of all sizes prepare for what’s next. Powered by the largest gigabit high-speed broadband network in the United States and backed by 24/7 customer support, Comcast Business is the largest provider of cable television for small and midsize businesses in the United States and one of the leading service providers in the enterprise market. Comcast Business is consistently recognized as a leader and innovator by industry analysts and associations, and is one of the fastest growing Ethernet service providers.

For more information, please call 866-429-3085. Follow on Twitter @ComcastBusiness and other social media networks.

About Dongfang Motor Group

Easterns Automotive Group is a family owned used car dealership that opened in 1988. Under the slogan Where Your Job is Your Credit®, Easterns is one of DMV’s premier auto dealers. Easterns operates eight retail locations around DC, Marylandand Virginia 160,000 sq. ft. corporate headquarters and centralized refurbishment facility. Every Orient vehicle has passed a rigorous multi-point certification inspection, so you can buy with confidence. Search our quick inventory of over 1000 vehicles and your experience is fully customizable. 100% online, in-person or both. So buy your next dream car, either upgrade the vehicle yourself or let the car come to you. At Easterns, we’re committed to Any Car, Any Way for Everyone®.

For more information, please call 877-867-0641.Follow all channels @EasternMotors and contact us at

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