Minneapolis–(Business Wire) — great clip®, the world’s largest salon brand, won the 2022 Digiday Technology Awards in the Best Social Marketing Platform category for its Salon Social Advertising Platform (SSAP). The 2022 Digiday Technology Awards recognize companies that are exploring new technologies and adapting them to meet the needs of the digital media industry.
SSAP empowers Great Clips® Franchisees offer self-serve, on-demand social advertising solutions to reach customers and potential employee candidates. With a user-friendly interface, the platform takes the guesswork out of paid social advertising for busy small business owners. The solution focuses on brand compliance and performance best practices and addresses challenges involving event funding across a strong franchise network.
“We are honored and excited to be recognized by Digiday for their continuous innovation and support of our franchisees,” said Lisa Hake, Vice President of Marketing and Communications for Great Clips, Inc. “As a 100% franchise business, we have always Focused on developing tools and resources to help our franchisees run their businesses successfully.”
Great Clips has over 700 franchisees in the US and Canada® Salons have different needs and goals. Salon social advertising platform allows Great Clips® Franchisees can simplify the process of buying and scheduling Facebook and Instagram ads for multiple salons at the same time with just a few clicks, while tracking results in real time. In the first seven months of the platform’s launch, more than 400 campaigns were published with a click-through rate 70% higher than the industry average and a cost per click 77% lower than the industry average.
As a service to its franchisees, Great Clips, Inc. has partnered with Tiger Pistol, the leading collaborative advertising platform that delivers local activations at scale, powering SSAP through its integration with Great Clips, Inc. standing system.
About Great Clips, Inc.
Great Editing was founded in Minneapolis in 1982.Today, there are over 4,400 awesome clips® Salons are available throughout the United States and Canada, making it the largest salon brand in the world. Great Clips is 100% franchised, with salons locally owned by more than 700 franchisees in the United States and Canada. Great Clips franchisees employ over 25,000 stylists.big clip Franchise salons offer value-for-money quality hair treatments for men, women and children.Getting a haircut at Great Clips Salon is more convenient than ever online check-in, Ready Next® SMS notification and clip notes®. To register online, visit GreatClips.com or download the free app. For more information on Great Clips, Inc. or to find a salon location near you, visit GreatClips.com.