Konka Announces Business Strategy to Enter the GCC Region

dubaiUnited Arab Emirates, November 29 February 2022 /PRNewswire/ — Konka Group Co., Ltd., a leading technology company (the “Company”; 000016.SZ), will accelerate its business expansion in the Gulf Cooperation Council (GCC) region, focusing on strengthening partnerships to increase its retail footprint and Launch a series of new products to suit the lifestyle of local consumers.

The announcement comes on the heels of Konka’s exclusive distribution agreement for the region, which will see the two companies promote their business by adding new product categories and expanding Konka’s sales channels to reach a wider customer base in new markets. Regional growth. With strong momentum in the region, Konka plans to capture a 2% market share by 2023 and further increase this figure over the next five years.

Today, people are turning more towards home entertainment, which has led to a significant increase in Smart TVs with operating systems and advanced audio-visual systems as a platform for users to access their favorite shows.Continued demand for televisions, coupled with increased user focus on picture and sound quality, has driven the growth of streaming services and the development of television technologies such as 4K UHD, HDR, 5G and OLED have changed the way people experience watching and listening to content on TV.

In order to meet the needs of customers, Konka has continuously increased its investment in R&D and production of TV products, equipped the products with the latest functions, and helped users easily build home theaters. While expanding its international presence, Konka is prioritizing localized service offerings by fine-tuning its TV operating system so customers in the region can enjoy their local entertainment options and building local after-sales teams.

“Customer satisfaction is at the core of our business strategy, so our aim in the region is to forge strong and long-lasting partnerships to improve our services and deliver more value to our end customers,” said Hersh Agrawal, the head of Konka’s brand business in the GCC. “Konka has become the brand of choice for customers around the world, offering a wide range of TVs with WebOS, Android and Netflix operating systems. Now, we have Saudi Arabia, Kuwait, Bahrainand united arab emiratesand plan to enter Oman and Qatar in the near future. “

About Konka Group Co., Ltd.

As a platform-based enterprise driven by scientific and technological innovation, Konka’s business scope covers consumer electronics, semiconductor technology, environmental protection technology, industrial parks, platform services, investment and financing and other fields.Konka was established in 1980 as a China’s The first Sino-foreign joint venture consumer electronics company listed on the Shenzhen Stock Exchange.Since 1999, Konka has been ranked China’s Top 100 Best Enterprises, and was rated as one of the “Top Ten Most Valuable Brands in China” China“. An annual income of more than $7 billionKonka has more than 40 subsidiaries, 200 sales offices, more than 3,000 service outlets and more than 15,000 employees.

For more information, visit www.konkaglobal.com.

Source Konka Group Co., Ltd.

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