L2 Capital Partners with Google to Accelerate Portfolio Companies’ Business Growth and Advance Its Web3 Investment Strategy

Hongkong, October 12 December 2022 /PRNewswire/ — L2 Capital Management (“L2 Capital”), a multi-strategy asset manager, announced today that it has partnered with Google to accelerate the sustainable growth of its portfolio companies. The partnership will also advance L2 Capital’s strategy of investing and promoting various Web3 and blockchain ecosystems.

Web3 is often described as “the next phase of the Internet” where data is stored and secured in a decentralized manner. While the world is still in the relatively early stages of embracing Web3, it is a marketplace that has already demonstrated innovation and value creation for consumers and businesses. L2 Capital aims to provide growth drivers for founders and investors, especially those actively exploring Web3-related use cases and opportunities.

The collaboration consists of three pillars:

  • Accelerate business growth: L2 Capital’s portfolio companies can leverage Google’s digital skills training programs and digital marketing tools to increase brand awareness and increase customer engagement, helping them achieve key business milestones as a prerequisite for future funding rounds.To help them further expand their business and better serve their users with Google Cloud’s open, developer-friendly, secure, and carbon-neutral cloud infrastructure and services, each eligible portfolio company may receive up to $200,000 Cloud computing credits and dedicated support from Google engineers.
  • Strategic Execution Consulting: L2 Capital’s portfolio companies will have the opportunity to receive strategic and collective guidance from L2 Capital and Google’s business executives, and leverage the two organizations’ network of industry partners to offer their products and services where relevant.
  • Insights and events focused on Web3: L2 Capital and Google Cloud plan to jointly organize developer workshops or hackathons that L2 Capital’s portfolio companies can participate in to drive their adoption of Web3 and blockchain technology. Additionally, L2 Capital’s investment team aims to work with Google Cloud’s digital assets team to combine industry knowledge, experience and analytical capabilities to inform the former’s Web3 investment thesis and publish public-facing insights that will enable broader Web3 and the blockchain community benefit.

“As one of the few organizations in venture capital, private equity and public markets to double down on the adoption of Web3 and blockchain technology, we are privileged to partner with Google. Our mission is to give founders the resources they need to scale and Realize their vision. With Google Cloud’s infrastructure and services, and Google’s analytics and digital marketing support, our portfolio companies can accelerate growth and capitalize on new market opportunities,” Kevin LeeManaging Partner of L2 Iterative Ventures, the Web3 investment arm of L2 Capital.

“As more traditional companies and startups now look to build, transact, store value and deploy new products on blockchain-based platforms, Google Cloud can be the scalable, secure and secure solution of choice for Web3 companies and developers. A sustainable platform to grow their business and support their network. By partnering with leading investment firms such as L2 Capital, we will continue to build on Web3’s existing work.” Michael LangfordHead of Venture Capital and Startup Ecosystem, Google Cloud Asia Pacific.

About L2 Capital Management

L2 Capital is a global multi-strategy asset management firm with a unique team of pioneers including Web3/Web2 enterprise builders, public and private market investors with a history of capital deployment and value creation. L2 Iterative Ventures, the Web3 arm of L2 Capital, aims to invest in foundational technologies that have the potential to unlock the future of blockchain and mainstream adoption of Web3.Our globally distributed teams across Silicon Valley Asia Incubate technology founders and provide them with resources from idea generation to category-defining companies.

For more information on L2 Capital, please visit http://www.l2capm.com.

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