Local small business, designer collaboration, opens two new stores in Williamsburg

Designer collaboration. is a Williamsburg-based small business that sells furniture, home décor, art, fashion and other lifestyle items.

Co-founder Jessica Keller is COO and has a creative background with years of experience in luxury interior design. Her husband, Noel John, is the CEO with a background in marketing and sales. John has developed and opened five boutique retail stores in the New York area.

The look of Designers Collab. At 96 N 5th Street in Williamsburg. Photo: Cici Wei

Keller and John recently closed their Kent Avenue storefront and opened two new ones. The first storefront, located at 96 North 5th Street, opened in mid-July. This designer collaboration. The store has a selection of small household items such as candles and ceramics, as well as local originals including furniture and art.

Designer collaboration. At 96 N 5th Street in Williamsburg. Photo: Cici Wei

From January 2022 to July 2022, Keller and John oversaw a complete renovation of the space for a period of six months. They also partnered with local brand Muz Muz to turn part of the store into a coffee shop. “This place will be where we host many of our events,” Keller explained.

Artwork for sale at Designers Collab. At 96 North 5th Street in Williamsburg. Photo: Cici Wei

Designers Collab.’s second new store at 119 North 1st Street is currently in the soft opening phase. According to Keller, it’s “most similar to our original location,” but with the addition of a fashion department.

Fashion by Designers Collab. At 119 North First Street. Photo: Cici Wei

According to Keller, the North First Street store has three floors with 25-foot ceilings and is filled with “many new artists and curators.” “We’re excited to finally open it up to the public,” Keller said.

Keller also explained that during this Designers Collab. The location is open to the public, the team is still working on a lot of changes, and when these are all done, the location will have a grand opening.

Glassware is sold at Designers Collab.’s at 119 North 1st Street. Photo: Cici Wei

North 5th Street location, just two blocks from the original Designers Collab. store, which opened in July.Keller told green pointer The store is very popular and has a lot of traffic.

“We appreciate the opportunity to continue doing business in the North Williamsburg area with our beloved customers,” Keller said.

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