On Twitter, Elon Musk details his plans for Twitter’s business

gentlemen. Musk was also keen on charging for account verification, with a blue checkmark, saying the $8 per month fee would increase the cost of creating fake accounts, so eventually fraudsters “will stop trying.” He likens the content produced by unverified accounts to the kind of email that ends up in a spam folder — visible but not as readily available — People will ultimately focus primarily on verified accounts on Twitter.

To address concerns that could cause confusion if some people pretend they are not paying for verification, sir. Musk warned that Twitter “will aggressively suspend accounts that engage in deception or deception.” He described the system as a “level playing field” that runs counter to “landlords and farmers where some people have blue checkmarks and some don’t”.

Advertisers are no different, he said, though he added that if they really don’t want to pay, “I’ll pay them.”

A separate verification badge, a gray badge rolled out to major media, businesses and government organizations, appeared briefly after Mr. Trump spoke before disappearing on Wednesday. Musk tweeted that he “kill it. On Wednesday’s conference call, he said the markup was “an aesthetic nightmare” and “just another way to create a two-level system.”

gentlemen. Musk talked about trying to make ads on Twitter more relevant to users while protecting advertisers — who provide about 90% of the company’s revenue — from hate speech and misinformation. The best way for companies to understand how Twitter addresses brand safety is to continue using the platform, he said.

“I understand if people want to give it a little time and see how things go,” said Robin Wheeler, Twitter’s new head of ad sales, when asked about scaling back ads at companies such as General Mills and United Airlines. “Actually, we’re a lot more strict about cracking down on bad content, bots, and trolls. So my observation on Twitter over the past few weeks is that content is actually improving.”

He added that he also plans to roll out “Community Notes,” an “epic” feature formerly known as Birdwatch that lets users add context to tweets. gentlemen. Musk said this would help improve the accuracy of the platform and reduce the need for content rules, a belief that many misinformation researchers disagree with.

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