RDA Recognized as Top Marketing Technology Services Agency Based on Client Feedback

This award makes RDA a consistent and preeminent provider of marketing technology services

Hunt Valley, Maryland, October 20 February 2022 /PRNewswire/ — Leading digital solutions provider RDA is proud to receive the Digital Clarity Group (DCG) VOCalis Award, the only Voice of the Client award for a marketing technology industry body and consulting firm.

VOCalis is DCG’s Voice of the Customer (VOC) assessment program that uses customer feedback to improve the performance transparency of digital agencies, consultancies and integrators when implementing or servicing marketing technology solutions. In the criteria for the VOCalis Awards, winners must have feedback to place them in the top 10% of all institutions. To date, VOCalis has collected feedback on more than 400 digital agencies from more than 8,000 senior leaders across thousands of brand clients.

“We are delighted to present the VOCalis Award to RDA. According to its clients, this award makes the agency a preeminent provider of marketing technology services,” said Digital Clarity Group CEO Scott Levi“Interestingly, most of the RDA clients we surveyed were on the Sitecore platform and they were satisfied with RDA’s services. Our data shows that the majority of digital agencies have received positive feedback – they are on certain campaigns It’s doing well in ‘RDA’ but they’re not – its Sitecore customers agree that its service is top-notch, and we’re proud to recommend RDA based on its excellent customer feedback. “

According to DCG research, 48% of RDA clients rate their company’s overall performance as “excellent” (90+ on a 0-100 scale). The industry benchmark for this rating is 11%, which means that RDA’s clients rate them 4.4 times (or 436%) as high as the average agency. In addition, the average RDA score is nearly 20% higher than the industry average, and its conformance rating (standard deviation) is twice that of other companies.

“This is a huge achievement for our RDA team. It shows that not only do we continue to deliver on our commitment to exceptional customer satisfaction day in and day out, but direct customer feedback also places RDA in the top 10% of the 400 Institutions. To our customers and partners, thank you for trusting RDA to deliver your most critical digital initiatives. Customer value is truly our north star” said Matt ForsythChief Revenue Officer of RDA.

About RDA

We are a proven strategy, design and software engineering services firm that builds data-driven digital roadmaps, aligning the right people and the right tools to create better customer experiences. Leading brands – including Kimberly-Clark, alex leeAcuity Brands, Five Guys, Brothers U.S., and public broadcasting services – trust RDA to drive new revenue channels while becoming more flexible. Visit our website www.rdacorp.com

About Digital Clear Group

Digital Clarity Group (DCG) is a market research and consulting firm that helps organizations deliver world-class digital experiences by partnering with agencies and technology vendors to capture and analyze the voice of customer feedback. DCG fulfills its mission through its VOCalis Customer Satisfaction Assessment Program and Partner Finder, a free platform that enables buyers to create shortlists of qualified digital partners based on key criteria.

Source RDA

Source link