Reliance digital campaign encourages friendly relationship with technology

Reliance Digital, one of India’s largest electronics retailers with a presence in more than 800 cities, has achieved massive success by reimagining its stores not just as retail points, but as tech playgrounds that encourage people to touch Take the leap to feel, experience and enjoy new technologies with the brand new L&K Saatchi & Saatchi India event under the guidance of a team of expert technology advisors.

“It’s based on a simple insight that everyone needs technology, everyone is fascinated by it, but not everyone is necessarily happy with it,” said Brian Bade, CEO of Reliance Digital.

“That’s because technology is changing all the time, and it’s easy for a lot of people to feel left behind,” he added. “These films capture that in a way that’s real, intimate, and moving.”

Paritosh Srivastava, CEO, L&K Saatchi & Saatchi added: “This is a special idea because it captures the truth and empowers Reliance Digital as a retailer. It’s not just a movement or an idea, it It’s the guiding philosophy and role that Reliance Digital wants to play in people’s lives.”

“The event takes up a whole new space for electronics retailers. Something really relevant and meaningful – the actual relationship our customers have with technology,” said Jt. Kartik Smetacek. National Creative Director for L&K Saatchi & Saatchi.

“Acknowledging that rapidly changing technology is leaving many of us behind, we’ve positioned Reliance Digital as an ally in helping you escape your worries. Guided by our team of experts, you’re encouraged to touch, feel and use technology. It’s an emotional A heart-warming thought, embodied in this sentence: Technology se rishta jodo.”

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