Snoop Dogg forays into pet fashion with his latest business venture

Snoop Dogg forays into pet fashion with his latest business venture
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Originally Posted: 11/19/22 2:31PM EST

CNN Zoe Sottile

(CNN) — Snoop Dogg is reaching out to a new client: real dogs.

The rapper and entrepreneur is branching out into pet fashion with his new pet accessories line, Snoop Doggie Doggs.

“If my dog ​​isn’t fresh, neither am I,” Snoopy said in a press release issued Thursday. “The dogs and their costumes are a reflection of Tha Dogg himself, so they look like Top Dog characters, guess what?!?!”

The collection is a collaboration between talent agency SMAC Entertainment and clothing brand Little Earth Productions.

Snoop Doggie Doggs includes clothing and accessories “reminiscent of Snoop’s most iconic looks.” Think a dog bowl rendered in shiny gold and adorned with a real metal chain, or a stuffed dog toy in the shape of a marijuana joint with Snoop’s face on it. There are also canine T-shirts and sweatshirts featuring the artist’s logo.

“Without a doubt, Snoop Dogg is the most suitable and amazing partner we could have imagined in the dog and pet space,” Rob Brandegee, co-founder of Little Earth Productions, said in a press release.

In addition to releasing 19 studio albums and being nominated for 20 Grammy Awards as a rapper, Snoop Dogg has made a name for himself through unique investments and business deals. He produced an animated children’s series, released a gluten-free cereal called “Snoop Loopz,” and launched a wine label.

The artist – who is a marijuana spokesperson – also sells his own line of cannabis products.

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