Technology executive with 25 years of experience will play a key role in Thrasio’s e-commerce, product development and supply chain platform transformation strategies
Boston, October 11 November 2022 /PRNewswire/ — Thrasio Holdings, Inc. (“Trasius“), a market-leading next-generation global consumer goods company, today announced the appointment pawan upruri as its Chief Technology Officer (CTO). The Amazon veteran has 25 years of transformational technology leadership in retail, online marketplaces, supply chain, cloud computing and machine learning.
was rated as one of 50 Forbes Innovative Technology Leaders and a Notable female CTOs, Uppuluri most recently served as CTO of Glossier, a $1 billion omnichannel beauty brand, where she built direct-to-consumer digital experiences for e-commerce and brick-and-mortar retail stores. Prior to joining Glossier, Uppuluri spent 14 years in leadership roles building Amazon’s key products and infrastructure, including Alexa’s products and technology and the technology platform for Amazon’s seller business. She was also part of the founding team that created the tripartite food delivery marketplace. Uppuluri started his career at i2 (now Blue Yonder) as a software engineer building supply chain planning systems.
CEO of Thrasio Greg Greeley Emphasizes the role of technology in enabling the company’s strategy and customer-first approach: “Technological innovation and insights from the data we accumulate underscore every decision we make at Thrasio – how we price our goods, manage the best system inventory, which brands should expand beyond Amazon, etc.” He continued, “Under her leadership, Pawan has solved unique technology challenges centered on creating the best customer experience, and Thrasio’s technology infrastructure will provide Our categories set the standard.”
“Thrasio has been a pioneer in creating incredible value for high-growth marketplace sellers and entrepreneurs and is now at a pivotal moment in digital transformation,” said Uppuluri. “Through continued investment in data science and machine learning, I am excited to expand our entire operational footprint in marketing, product development and supply chain. We will continue to make quality products available to our customers every day wherever they shop. This It’s been an interesting time to join Thrasio as it’s too early for us to drive new innovations in this exciting category.”
Thrasio is the next generation consumer goods company that reimagines how the world’s most popular online marketplace products can be used by everyone. We use our deep understanding of rankings, ratings and reviews to identify and acquire quality brands selling beloved items. We then apply data science, logistics expertise, marketing acumen, and more to expand product lines and help them reach global customers. With every brand we develop, a list of projects we improve, or a product we develop, our goal is to help people around the world make the most of every moment. We estimate that one in six American households has purchased a Thrasio product.Our product portfolio includes angry orange Pet Deodorants and Stain Removers, wise owl outfitter Camping and Outdoor Gearand more than 200 others Amazon and e-commerce brands. In a sea of internet-sized options, we make sure what’s delivered to your door deliver. Thrasio was founded in 2018 Joshua Silberstein and Carlos Cashman. thrasio.com. How Merchandise Becomes Great™