VSBLTY cooler technology to be showcased at NRF Innovation Show

PHILADELPHIA, Pennsylvania, Jan. 11, 2023 (GLOBE NEWSWIRE) — VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS) (“VSBLTY”), a leading security and retail Analytical Technologies, a software provider, today announced that its proprietary cooler technology will be demonstrated at the National Retail Federation Innovation Lab Jan. 15-17 at the Jacob Javits Convention Center in New York. The Big Retail Show is the industry’s premier event, featuring three days of educational programming, a major expo showcasing the latest retail solutions, and an innovation lab showcasing breakthrough technologies.

The NRF Innovation Lab showcases the latest applications in artificial intelligence, augmented reality, machine learning, facial recognition, robotics, and more. This immersive display tracks the latest developments in retail transformation and where retail is and will be in the future. The Innovation Lab showcases only those critically evaluated breakthrough solutions and new retail technologies that address the challenges retailers face today.

VSBLTY’s Cooler as a Medium technology, co-developed with ONYX Display Media and on display at the #1803 Innovation Lab, uses facial detection and AI to identify shoppers based on characteristics such as age, gender and mood. The solution helps provide insight into customer demographics and how they live and interact with displays, QR codes and other digital content, allowing brands to create personalized experiences. Advertisers prefer cooler door displays because they provide an eye-catching large canvas space for messaging where products are sold. They prefer the technology because it can operate in full color or transparent display mode, allowing customers to still view the product in the cooler.

In announcing VSBLTY’s selection to the 2023 Innovation Labs, co-founder and CEO Jay Hutton said: “To be selected as one of the newest and most innovative problem-solving technologies in retail is a major achievement. Our unique cooling The screen solution drives our Store as a Medium initiative, which is being used by convenience and quick service restaurants in the U.S. and throughout Latin America to improve the customer experience and create new retail revenue streams for chain and independent retailers.”

VSBLTY’s technology solutions will also be on display at Tech Mahindra Americas, booth #972. Tech Mahindra is a US$6 billion multinational information technology services and consulting firm with more than 163,000 employees in 90 countries.

VSBLTY technology provides enhanced customer engagement and audience measurement using machine learning and computer vision. Its industry-leading VisionCaptor™ and DataCaptor™ software combine motion graphics and interactive brand information with cutting-edge computer vision measurements and insights. VSBLTY’s AI-powered software, Vector™, provides enhanced facial recognition capabilities that are critical to enhancing today’s security requirements when identifying weapons or suspicious persons in crowds.

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About VSBLTY (http://vsblty.net/)

VSBLTY (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt: 5VS) (OTC: VSBGF) (“VSBLTY”), headquartered in Philadelphia, is the global leader in Proactive Digital Display™, transforming retail and public spaces and venue-based Audience measurement for SaaS and media networking with secure software using artificial intelligence and machine learning. Its proprietary technology integrates effectively with other digital retail solutions, including QR codes and mobile apps. The company has also been recognized for its leadership in the growing Store as a medium movement, enabling brands to reach customers when and where purchasing decisions are made, while creating new revenue streams for retailers.


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