Weber Shandwick launches Future of Business and Society to advise clients on business strategy, stakeholder expectations and social impact

Business and Social Futures Bringing together Powell Tate, United Minds, KRC Research and Weber Shandwick Corporate & Public Affairs, with the addition of a new external senior advisory panel to seamlessly advise business leaders at the C-suite.

Group Senior Advisor, A new group of external senior advisors from business, government, civil society and academia joins Business and Social Futures Advises clients on business strategy, stakeholder insights and leadership positioning

– New research finds that CEOs and C-suite leaders believe that social issues and stakeholder expectations are now directly linked to business performance. Executives themselves often report a lack of skills to effectively understand, manage, and exploit these new market dynamics.

New York, December January 2022 /PRNewswire/ — Today, Weber Shandwick Corporation (TWSC) was established Business and Social Futures, Composed of the Collective’s consulting brands Powell Tate, United Minds, KRC Research and Weber Shandwick’s corporate affairs, public affairs, and social impact and sustainability practices.The agency network also announced the creation of Collective Senior Advisora new group of external senior consultants who will advise clients on leadership positioning, organizational effectiveness, policy and regulatory complexity, positive societal impact, and value creation for all stakeholders.

Business & Society Futures will provide clients with a single point of access to the industry’s most accomplished strategists and advisors, offering differentiated AI and technology-enabled insights and consulting expertise across communications, public affairs and management consulting.

“Understanding and managing social and political polarization, environmental challenges, misinformation and disinformation are now leadership skills CEOs and other executives need to ensure organizational resilience, drive business performance and achieve growth,” said Gail Heyman, CEO of Weber Shandwick Group. “The launch of Business & Society Futures and the addition of The Collective Senior Advisors allows us to offer clients a more seamless and flexible approach to providing clients with a range of expertise and capabilities relevant to their companies’ business performance, stakeholder expectations and societal impact. “

Business and Society Futures will be organized by Chris DerryWeber Shandwick’s Chief Corporate Affairs Officer and President of TWSC’s C-suite Consulting Practice. pam jenkinsWeber Shandwick’s chief public affairs officer, will serve as Deri’s managing partner while continuing to lead the global public affairs practice, Powell Tate and the firm’s growing public health practice. Kate BollingerCEO of United Minds, a consultancy specializing in organizational transformation, and paul masseyPowell Tate & Weber Shandwick’s Global Head of Social Impact & Sustainability, will co-chair the new panel.

  • Most business The leader’s goal is to proactively focus on navigating social headwinds, understanding the risks posed by misinformation, and addressing social unrest and economic displacement. *The following 10 big questions.
  • However, while executives are confident in their ability to ensure high-quality standards for products and services (92%), less than half feel capable of addressing political and social issues (49%), geopolitical issues (47%) %) and climate change (45%).

The following senior strategists and advisors have joined The Collective Senior Advisors:

Beth-Anne Bigum — Chief Security and Compliance Officer, Acxiom
kimberly davis – Senior Executive Vice President, Social Impact, Growth and Policy, National Hockey League
Mike Dubuc —Former White House Communications Director
Ashley Etienne — Former Vice President Communications Director Kamala Harris Communications Director and Senior Advisor to Speaker Pelosi
Nelson Fernandez — Former North American Chairman of APCO Worldwide
jerry lan green – Previous Senior Vice President, Chief Communications & Public Affairs Officer and Chairman/CEO of Yum!Base
Adrian Hodges – Former Managing Director, Prince of Wales International Business Leaders Forum; Former Vice President, Corporate Responsibility and Community Partnerships, GSK
Paul Kawada ——Executive Director of the National Ethnic Minority AIDS Committee
kerry kennedy President Robert Kennedy Human Rights
Olyn Kramer ——Former Chairman of the New Jersey Investment Commission
Sasha Mackler — Executive Director, Energy Program, Center for Bipartisan Policy
India Gary Martin — Leadership Expert, C-Suite Coach, Non-Executive Director, sky Strategist; previously held global COO and CTO roles at some of the world’s largest banks
Lauren Maynard — Executive Vice President and Global Managing Director, McCann Worldgroup Advisory Services
PhD. Michael Merson —Wolfgang Joklik Professor Emeritus of Medicine and Professor of Global Health Duke University
PhD Sachiko Scheduling — European Privacy Officer, Acxiom
Vivian Schiller –Executive Director, Aspen Digital Institute; Former CEO, NPR
steven smith — Former Insider Risk Management Coordinator, U.S. Department of State; Former Chief Security Advisor to NATO Secretary General
Don Spetner — Former Executive Vice President, Corporate Affairs and Chief Marketing Officer, Korn Ferry International
Paul Fanzierformer executive secretary south african post-apartheid truth and reconciliation commission
Sudhir Venkates — William B. Ransford Professor of Sociology and African American Studies, Columbia University
Claire Wardle Ph.D., Professor, School of Public Health, brown university; Co-Founder and Co-Director of Information Future Lab

The Future of Business and Society: New Paradigms Built for New Paradigms
Business & Society Futures is purpose-built to address business needs for flexibility and speed in complex and up-to-date situations.One round table The new group’s governance model, designed by United Minds, will enable rapid decision-making and flatter collaboration between the four consulting brands and The Collective Senior Advisors.

“Business leaders have moved beyond the somewhat simplistic paradigm of stakeholder capitalism 1.0, which is ‘doing good by doing good’.” They recognize stakeholder priorities and climate change, social inequality and geopolitical risk, among others Problems have become important factors in business performance—but addressing them is complex,” Derry said. “In fact, executives across multiple industries often feel they lack the skills to understand, let alone manage and leverage these new complexities up. We deliberately and carefully built a new approach and brought together internal and external expertise to advise our clients at the intersection of business strategy, stakeholder expectations and effective communication. “

“The Future of Business and Society brings policy and political perspectives to corporate reputation communication as central to strategy, not appendage or add-on,” Jenkins notes. Brand and shareholder value creation present greater opportunities and risks and must be considered an integral part of business strategy.”

Top 10 areas of focus for today’s business leaders:

  1. Attract and retain talent—— 93%
  2. Manage the adoption of new technologies to drive business growth, improve efficiency or achieve sustainable development goals— 90%
  3. Addressing the impact of inflation on our business and its stakeholders – 81%
  4. Communications and Public Relations – 77%
  5. Supply chain (materials, equipment, inspection, distribution, etc.) – 76%
  6. Employee Engagement and Motivation – 74%
  7. Diversity, Equity and Inclusion (DEI) – 71%
  8. Capital Markets and Financial Communications – 70%
  9. Understand the risks of misinformation related to your industry, company or brand – 68%
  10. Concerns about privacy protection – 67%

Weber Shandwick
The Weber Shandwick Collective (TWSC) is a first-of-its-kind strategic communications and advisory network for the convergence of society, media, policy and technology. In addition to Weber Shandwick, TWSC brands include Cappuccino, Current Global, dna, Flipside, KRC Research, Powell Tate, Prime Weber Shandwick, Resolute Digital, Revive, ThatLot and United Minds. Weber Shandwick Collective is part of the Interpublic Group (NYSE: IPG). For more information, visit

united minds
United Minds is a global management company consultant Committed to making business more humane. Our team of more than 70 management consultants, business strategists, communicators and HR experts know how to harness the power of their people to solve the most critical business challenges of transformation. This includes culture change, employee experience, skychange management and leadership influence.

Powell Tate
Powell Tate is globally recognized as the premier Washington, D.C. public affairs practice for Weber Shandwick Collective. We’re built for change, we’re nimble, data-driven, and led by people who understand rapidly changing politics, complex policy debates, emerging cultural trends, the role of third-party stakeholders, and digital transformation. We know what motivates movement. The most important issues – privacy, environment, sustainability, automation, food safety and healthcare. In short: what to embrace. What to avoid. What you didn’t see is coming. We address complex business, policy and social issues. We reduce risk and build reputation. We shape opinion and build support for important issues. For more information, visit

KRC research
Korea Resource Center Research is a global communications and market research and strategy firm.a unit of the public Group of Companies (NYSE: IPG), Korea Resource Center Research offers the quality and customization of a small company with the reach of a global organization. For more than 30 years, Korea Resource Center Research works on behalf of corporations, governments, nonprofit organizations, and the communications companies that represent them. Equipped with multidisciplinary research professionals, Korea Resource Center Combine sophisticated research tools with real-world communications experience.For more information, please visit

touch: kimberly dixon
Weber Shandwick
[email protected]

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