CES attendees eye customer sessions, transportation tech partnerships

CES attendees enter the annual technology trade show.

CES attendees enter the annual technology trade show. (Seth Clevenger/Transport Topics)

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LAS VEGAS – CES 2023 offers transportation companies the perfect opportunity to meet customers, as well as industry and government officials to explore potential partnerships and spark innovation.

For the fourth time at CES, Ryder System experts were on hand to discuss logistics challenges and emerging technologies, such as electric and autonomous trucks, with attendees and customers.

The annual tech show, hero Jan. Karen Jones, the company’s chief marketing officer and head of new product development, said Jan. 5-8 has become a venue for Ryder to meet with many of his clients.

For Ryder, those customers range from retailers relying on the company’s logistics and e-commerce fulfillment services to truck rental customers eager to discuss how to deploy electric trucks in their rental fleets.

Invest in eCommerce: Ryder showcases his efforts at #CES2023

“Your customers are there,” Jones said. “The technology to move logistics forward is out there.”

Ryder Supply Chain Solutions #1 Ranked #13 on Transport Topics’ list of the Top 100 Largest Logistics Companies in North America.

CES also offers opportunities for government officials to collaborate with industry and tech startups.

For Michigan, the show serves as a venue for the state’s big transportation industry players to connect with tech startups to help further the conversation on electrification, connected vehicles, autonomy and other key industry topics.

“We think our ability to innovate in the passenger vehicle space is a great start to the conversation around trucking, which we believe is the backbone of the American economy,” said Trevor Pawl, Michigan’s chief transportation officer. “All of this is revolutionizing the way people The way things move will also revolutionize how goods move.”

He said the state government aimed to support innovation in autonomous, connected, electric and shared vehicles – trends that are shaping the future of mobility.

Pawl also noted that Michigan, home to two of the three busiest border crossings on the U.S.-Canada border, has first-hand experience with supply chain bottlenecks.

“In Michigan, it’s hard to have a trucking conversation without talking about the future of infrastructure and the state’s two border crossings and others that are critical to North American trade,” he said.

Part of Michigan’s strategy to improve transportation in the state is to provide initial seed funding for innovation through public-private partnerships.

“We believe this will deepen the relationship with the private sector, attract innovation and ultimately lead to exponential investment,” Pawl said in an interview ahead of the show. “I want to leave CES with some important opportunities for public-private partnerships to advance our infrastructure, build our industry and help us prepare our workforce for this massive transformation.”

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